07 — Business advisory · B2B services/CONCEPT PROJECT/2026
CONCEPT PROJECT
NORTHLINE ADVISORY
A consulting firm website rebuilt so an executive can identify the right service in seconds.
VIEW LIVE PROTOTYPE
OVERVIEW
A self-initiated concept showing how Norte redesigns an advisory firm's website so a CEO quickly understands the services, the experience behind them, and the next step.
DELIVERABLES
- UX & conversion audit
- Value proposition rewrite
- Executive hierarchy
- Service reorganisation
- Responsive UX/UI design
- Landing page per advisory area
- Technical & on-page SEO
- Contextual contact form
- Analytics for the commercial journey
PALETTE
- Charcoal#1A1A1A
- Ivory#F1EDE4
- Copper#B4703A
- Stone#8C8880
CONCEPTUAL PROBLEM
A generic corporate message, services that are hard to tell apart, a lot of content without hierarchy, few credibility cues, a vague contact CTA and long forms disconnected from the chosen service.
SOLUTION PRINCIPLES & ARCHITECTURE
The value proposition is rewritten for executive readers and the services are reorganised into distinct areas, each with its own landing page and its own entry point into the contact flow.
UX/UI & MOBILE EXPERIENCE
An editorial grid in charcoal, ivory and copper, sober architectural photography, scannable executive blocks, and a mobile layout where the services menu and the contact action stay one tap away.
CONVERSION PATH, SEO & MEASUREMENT
A contextual contact form arrives with the chosen service pre-selected, technical and on-page SEO supports each advisory area, and the commercial journey is tracked without collecting personal data in analytics.
RESULT OF THE CONCEPT
A more focused website that helps executives identify the right service, understand the firm's value, and begin a qualified conversation.
Self-initiated concept created to demonstrate Norte's approach to strategy, UX/UI, and conversion. Not commissioned by the featured brand.