← ALL WORK

01 — Branding · Packaging/CONCEPT PROJECT/2026

MERIDIA

Identity for a botanical skincare house — a quiet, editorial luxury system built on restraint.

Meridia skincare packaging: sand-coloured jar, dropper bottle and olive carton

OVERVIEW

Meridia is a conceptual botanical skincare brand. The exercise: build a premium identity that whispers instead of shouting, where the packaging does the talking and the typography stays out of the way.

DELIVERABLES

  • Brand concept
  • Logotype & symbol
  • Typographic system
  • Colour system
  • Primary packaging
  • Stationery

PALETTE

  • Sand#D9CEBF
  • Olive#4A5341
  • Bone#F2EEE7
  • Clay#8A7D6B

CREATIVE CONCEPT

Balance, taken literally. The wordmark sits on a wide, even baseline and the crescent symbol references the meridian — the moment of equilibrium in a day. Everything in the system is built from that single idea of calm proportion.

IDENTITY & TYPOGRAPHY

A high-contrast serif with generous letter-spacing carries the name; a small all-caps grotesk handles product and care information. Two voices, never competing.

Meridia stationery: olive business cards, brochure and printed care card

APPLICATIONS

Uncoated stocks, soft-touch cartons and foil detailing. The system is designed to be recognised on a shelf from two metres away by silhouette and colour alone.

Conceptual project created by the studio to demonstrate its approach. Not commissioned client work.