MERIDIA
Branding · Packaging/CONCEPT PROJECT
Identity for a botanical skincare house — a quiet, editorial luxury system built on restraint.
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BRANDING · UX/UI · SEO · CONVERSION
Make your company's valueimpossible to overlook.
We build brands and web experiences that help companies communicate clearly, earn trust, and turn attention into business conversations.
Brand strategy·Visual identity·UX/UI·SEO·Conversion optimization
- TWO DISCIPLINES
- Branding + web growth
- ONE CONNECTED SYSTEM
- Strategy, design, and conversion
- TWO MARKETS
- Colombia + United States
- ONE CLEAR NEXT STEP
- A focused proposal
01 / WHY IT MATTERS
A strong business can lose opportunities when its value is difficult to understand.
An inconsistent brand creates doubt. A confusing website turns interest into abandonment. Norte connects identity, experience, and strategy so every touchpoint helps people move forward.
Because looking good is not enough if no one understands why to choose you.
Two ways we can help, with the same weight.
Branding and Web Growth & Conversion can run together or on their own.
BRANDING
Build a brand people can understand, remember, and trust.
- Strategy and positioning.
- Naming and messaging.
- Logo and visual identity.
- Brand systems and guidelines.
WEB GROWTH & CONVERSION
Turn your website into a clearer path to your business.
- Conversion and UX audits.
- Priority page redesign.
- SEO and performance.
- Analytics and conversion tracking.
Your website is evaluated before your business gets the chance to explain itself.
Google found that as mobile page load time increases from one to three seconds, the probability of a bounce increases by 32%.
Think with GoogleStanford's web credibility research highlights visual design, usefulness, and ease of use as important factors in how users evaluate a company online.
Stanford Web Credibility
04 / SELECTED WORKSelected
Selected
work.
Brand strategy, visual identity systems and brand websites. Some pieces are presented as concise visual showcases.
01 / 2026
05 / PACKAGESPackages for where
Packages for where
your company is.
You can choose a full package or build a solution with individual services.
BRANDING PACKAGES
ESSENTIAL
For new businesses that need a professional brand and a clear visual base.
INVESTMENT FROM
$1,100 USD
TIMELINE · 2–3 weeks
WHAT DOES THIS PACKAGE INCLUDE?
Initial brand research
Market, competitor and visual reference analysis to define a strategic direction.
Preliminary design
The first visual phase of the project, where we turn brand strategy into initial graphic concepts. We create style proposals, visual references, compositions and first creative directions before developing the final design.
Visual identity design
Creation of the brand's main graphic system.
Primary logo + adapted versions
Horizontal, vertical, symbol and one-colour versions for every format.
Colour palette & typography
The colour and type system that makes the brand recognisable everywhere.
Social media applications
Profile, cover and post templates ready to publish.
Basic brand usage guide
A PDF with the rules so anyone can apply the brand correctly.
RECOMMENDED FOR
Recommended for new companies or businesses that need to professionalise their image.
SIGNATURE
MOST CHOSENStrategy, a solid identity and a brand ready to grow.
INVESTMENT FROM
$2,500 USD
TIMELINE · 4–6 weeks
WHAT DOES THIS PACKAGE INCLUDE?
Brand strategy & positioning
We define what the brand says, to whom and why it should be chosen over others.
Naming (optional)
Name routes with availability checks, if the brand still needs a name.
Preliminary design
The first visual phase of the project, where we turn brand strategy into initial graphic concepts. We create style proposals, visual references, compositions and first creative directions before developing the final design.
Full visual identity system
Logo, typography, colour, grids and composition rules working as one system.
Graphic language & art direction
Patterns, imagery criteria and tone so every future piece looks like your brand.
Complete brand guidelines
The full manual your team or any supplier can follow without asking us.
Applications & mockups
The identity applied to real pieces so you can see it before launching.
RECOMMENDED FOR
Recommended for established companies that need a solid, consistent brand across every channel.
FULL BRAND
Strategy, identity and digital presence to attract better clients.
INVESTMENT FROM
$4,500 USD
TIMELINE · 7–10 weeks
WHAT DOES THIS PACKAGE INCLUDE?
Everything in Signature
Strategy, preliminary design, full identity system and brand guidelines.
Brand website
Art direction, copy structure and build of a fast site designed to convert visitors into enquiries.
Digital design system
Reusable components, typography and colour tokens so the site grows without breaking.
Social & template kit
Editable templates for posts, presentations and documents.
Launch support
We accompany the rollout and adjust what is needed during the first weeks.
RECOMMENDED FOR
Recommended for companies launching or relaunching and needing brand plus website ready at once.
WEB GROWTH & CONVERSION PACKAGES
WEBSITE GROWTH REVIEW
For companies that want to know clearly what is holding their website back before investing in a redesign.
INVESTMENT FROM
$750 USD
TIMELINE · 1–2 weeks
WHAT DOES THIS PACKAGE INCLUDE?
UX/UI and conversion audit
We review the paths a visitor takes and where clarity, trust or momentum is lost.
Mobile performance review
Loading behaviour and Core Web Vitals on the pages that receive the most traffic.
Technical and on-page SEO review
Indexability, structure, metadata and content architecture — discovery, never promised rankings.
Forms, CTA and trust review
How easy it is to contact you and how credible the page feels before a first call.
Prioritised PDF document
Opportunities and recommended actions ordered by impact and effort.
Findings presentation session
We walk your team through the findings and answer questions.
RECOMMENDED FOR
Recommended for companies with an existing site that want direction before committing to a redesign.
CONVERSION REDESIGN SPRINT
For companies with a working website that needs to communicate better, reduce friction and generate more enquiries.
INVESTMENT FROM
$2,500 USD
TIMELINE · 3–5 weeks
WHAT DOES THIS PACKAGE INCLUDE?
Everything in Website Growth Review
The full audit is the starting point of the sprint.
Information architecture
What each page must answer and in what order.
UX/UI redesign of priority pages
Home, service and contact pages redesigned around clarity.
CTA and form optimisation
Fewer steps, clearer intent, less friction to start a conversation.
Mobile-first design
Designed for the screen where most of your visitors arrive.
Development-ready handover
Files, specs and components ready to build, or implementation as agreed.
RECOMMENDED FOR
Recommended for companies whose website works but does not communicate their value.
WEB GROWTH FOUNDATION
For companies that need a stronger system of positioning, experience and conversion.
INVESTMENT FROM
$4,500 USD
TIMELINE · 6–10 weeks
WHAT DOES THIS PACKAGE INCLUDE?
Full audit
Experience, content, performance and discovery reviewed together.
UX/UI redesign
A design system for the whole site, not isolated pages.
Website implementation
Build within the agreed scope, fast and maintainable.
Technical and on-page SEO
Structure, metadata and indexability so your pages can be discovered.
Analytics, funnel and conversions
Events and funnels configured so you can see where people stop.
Post-launch priority plan
What to improve next, ordered by expected impact.
RECOMMENDED FOR
Recommended for companies that want design, SEO and conversion working as one system.
Need to solve something specific?
You can hire individual services if you don't need a full package yet.
BRANDING SERVICES
Naming
from $550 USD
Logo Design
from $825 USD
Visual Identity
from $1,450 USD
Brand Guidelines
from $650 USD
Brand Applications
from $725 USD
Brand Website
from $2,000 USD
WEB GROWTH & CONVERSION SERVICES
Website Conversion Audit
from $750 USD
Priority Page UX/UI Redesign
from $1,500 USD
Technical & On-page SEO
from $1,000 USD
Website Speed Optimisation
from $600 USD
Analytics & Conversion Tracking
from $450 USD
Landing Page Design
from $950 USD
Different challenge? Let's define the right scope together.
If your project does not fit neatly into a package, tell us what you need. We can combine branding, web, or individual services into a proposal built around your priorities.
These figures indicate an initial investment. We define a clear proposal based on the objectives and scope of your project.
Hosting, media budget, photography, audiovisual production, licences and special development are not included unless expressly stated in the proposal.
Three steps, from the first message to a brand or website ready to grow
Receive → Build → Refine
Sending a request does not commit you to anything. The initial estimate is indicative and the final scope is confirmed after we review the project.
Strategy and creative work are developed by the Norte team.
Clear inputs. Focused decisions. Work built to keep creating value.
01
WE RECEIVE AND UNDERSTAND
You share the challenge, context, and priorities. We review the business before recommending a scope.
02
WE BUILD WITH PURPOSE
We develop the strategy, brand, or digital experience around clear decisions—not decoration for its own sake.
03
WE DELIVER, MEASURE, AND REFINE
You receive a launch-ready system with clear next steps. For web projects, we can continue monitoring performance and identifying opportunities after launch.
07 / QUOTELet's talk about what
Let's talk about what
your company needs.
Choose a package, combine services or tell us what you need to improve. We will prepare a proposal based on your priorities.
Let's start by understanding your project.
You don't need to have everything defined. Tell us what you want to build or improve.
Common
questions.
Yes. Individual branding and web services are listed with their starting price and can be added to your request without taking a full package.
Yes. You can select one Branding package and one Web package at the same time, and add individual services. The estimate adds them up.
No. Every price is a starting point. The final scope and investment are confirmed after we review your project.
Yes. We work remotely with companies in both countries, in English or Spanish, and quote in USD.
No. The optional assistant only helps organise your brief. Strategy, design, recommendations and the final proposal are developed by the Norte team.
We review the context and reply within 2 business days with the clearest next step and a proposal for your priorities. Sending it does not commit you to anything.
READY WHEN YOU ARE
Let's build what your business needs next.
Choose the starting point that best matches your current priority.
We reply to requests within 2 business days.