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02 — Branding · Signage/CONCEPT PROJECT/2026

KIOSKO

A loud, street-level food brand: maximum contrast, minimum budget, built to be read at speed.

Kiosko packaging: yellow and red cups, striped paper bag and wrapped box on blue

OVERVIEW

Kiosko is a conceptual street food market brand. The brief we set ourselves: an identity that survives sunlight, grease, cheap printing and a three-second glance from across the street.

DELIVERABLES

  • Naming direction
  • Logotype
  • Colour system
  • Pattern system
  • Packaging range
  • Exterior signage

PALETTE

  • Signal Yellow#FFD400
  • Tomato#E8342A
  • Cobalt#0A3BC4
  • Ink#141414

CREATIVE CONCEPT

Stacked lettering, two-colour printing, no photography required. The name breaks into two lines so it fits any format — a cup, a bag, an awning, a sign — without redrawing anything.

SIGNAGE & ENVIRONMENT

The lightbox is the logo. A single yellow plane, black condensed lettering and a red awning give the stall a silhouette recognisable from the end of the block.

Kiosko street stall with yellow illuminated sign and red awning

PACKAGING SYSTEM

A stripe pattern derived from the awning ties the whole range together, so any new format only needs stripes plus the stacked wordmark.

Conceptual project created by the studio to demonstrate its approach. Not commissioned client work.