KIOSKO

A loud, street-level food brand: maximum contrast, minimum budget, built to be read at speed.

OVERVIEW

Kiosko is a conceptual street food market brand. The brief we set ourselves: an identity that survives sunlight, grease, cheap printing and a three-second glance from across the street.

DELIVERABLES

Naming direction
Logotype
Colour system
Pattern system
Packaging range
Exterior signage

PALETTE

Signal Yellow#FFD400
Tomato#E8342A
Cobalt#0A3BC4
Ink#141414

CREATIVE CONCEPT

Stacked lettering, two-colour printing, no photography required. The name breaks into two lines so it fits any format — a cup, a bag, an awning, a sign — without redrawing anything.

SIGNAGE & ENVIRONMENT

The lightbox is the logo. A single yellow plane, black condensed lettering and a red awning give the stall a silhouette recognisable from the end of the block.

Kiosko street stall with yellow illuminated sign and red awning

PACKAGING SYSTEM

A stripe pattern derived from the awning ties the whole range together, so any new format only needs stripes plus the stacked wordmark.

Self-initiated concept created to demonstrate Norte's approach to strategy, UX/UI, and conversion. Not commissioned by the featured brand.