04 — Website Design/CONCEPT PROJECT/2026
LATERAL
A brand website for a fictional architecture studio: editorial structure, generous imagery, quiet interface.
OVERVIEW
Lateral is a conceptual website project. The identity is deliberately understated so the architecture photography carries the page — the interface is a frame, not a feature.
DELIVERABLES
- Website concept
- Art direction
- Desktop layouts
- Mobile layouts
- Design system
- Typographic scale
PALETTE
- Sage#C8CEB6
- Paper#F4F3EE
- Ink#16181A
- Moss#8C9179
WEBSITE CONCEPT
A two-column home: statement on the left, a single full-bleed project image on the right. Below, a horizontal strip of featured projects that reads like an index rather than a gallery.
RESPONSIVE BEHAVIOUR
On mobile the index collapses into a stacked list with thumbnail, name, typology and location — the same hierarchy, one column, nothing removed.
VISUAL SYSTEM
One grotesk in three sizes, a sage band to separate sections and a strict 12-column grid. No shadows, no gradients, no decoration.
Conceptual project created by the studio to demonstrate its approach. Not commissioned client work.