SERVICE · BRANDING

Branding that makes your company easy to choose.

We turn what you already know about your business into a clear strategy, a name if you need one, and a visual identity your team can use without guessing.

Most companies don't come to us without a logo. They come because the logo they have no longer says what the business has become. The services grew, the prices went up, the clients changed, and the brand stayed behind. When that happens, every sales conversation starts with an explanation, and good work ends up looking smaller than it is.

Branding, the way we practise it, is less about decoration and more about decisions. Who is this for? What should people remember after thirty seconds on your website? What do you want to stop being confused with? We answer those questions first, in writing, and only then open a design file. That order keeps the visual work honest: every colour, typeface and symbol has a reason you can explain to a partner, an investor or a new employee.

The result is not a single logo file. It is a small system: a primary mark and its variations, a colour palette with usable values, a type hierarchy, rules for photography or illustration, and real applications such as business cards, social templates, presentations or packaging, depending on what your business actually uses. Everything is delivered in editable formats, with a guideline document that explains how the pieces fit together.

01 / WHAT'S INCLUDED

What's included

Three ways to start, depending on how much of the brand needs to be built. Prices are starting points; the final scope is confirmed in your proposal.

ESSENTIAL

INVESTMENT FROM$1,100 USD

TIMELINE · 2–3 weeks

  • Initial brand research
  • Preliminary design
  • Visual identity design

Preliminary design: 2 initial visual routes to choose one before the final design, with 2 rounds of adjustments.

See everything included

  • Initial brand research

    Market, competitor and visual reference analysis to define a strategic direction.

  • Preliminary design

    The first visual phase of the project, where we turn brand strategy into initial graphic concepts. We create style proposals, visual references, compositions and first creative directions before developing the final design.

  • Visual identity design

    Creation of the brand's main graphic system.

  • Primary logo + adapted versions

    Horizontal, vertical, symbol and one-colour versions for every format.

  • Colour palette & typography

    The colour and type system that makes the brand recognisable everywhere.

  • Social media applications

    Profile, cover and post templates ready to publish.

  • Basic brand usage guide

    A PDF with the rules so anyone can apply the brand correctly.

RECOMMENDED FOR: Recommended for new companies or businesses that need to professionalise their image.

SIGNATURE

MOST CHOSEN

INVESTMENT FROM$2,500 USD

TIMELINE · 4–6 weeks

  • Brand strategy & positioning
  • Naming (optional)
  • Preliminary design

Preliminary design: 2 initial visual routes to choose one before the final design, with 2 rounds of adjustments.

See everything included

  • Brand strategy & positioning

    We define what the brand says, to whom and why it should be chosen over others.

  • Naming (optional)

    Name routes with availability checks, if the brand still needs a name.

  • Preliminary design

    The first visual phase of the project, where we turn brand strategy into initial graphic concepts. We create style proposals, visual references, compositions and first creative directions before developing the final design.

  • Full visual identity system

    Logo, typography, colour, grids and composition rules working as one system.

  • Graphic language & art direction

    Patterns, imagery criteria and tone so every future piece looks like your brand.

  • Complete brand guidelines

    The full manual your team or any supplier can follow without asking us.

  • Applications & mockups

    The identity applied to real pieces so you can see it before launching.

RECOMMENDED FOR: Recommended for established companies that need a solid, consistent brand across every channel.

FULL BRAND

INVESTMENT FROM$4,500 USD

TIMELINE · 7–10 weeks

  • Everything in Signature
  • Brand website
  • Digital design system
See everything included

  • Everything in Signature

    Strategy, preliminary design, full identity system and brand guidelines.

  • Brand website

    Art direction, copy structure and build of a fast site designed to convert visitors into enquiries.

  • Digital design system

    Reusable components, typography and colour tokens so the site grows without breaking.

  • Social & template kit

    Editable templates for posts, presentations and documents.

  • Launch support

    We accompany the rollout and adjust what is needed during the first weeks.

RECOMMENDED FOR: Recommended for companies launching or relaunching and needing brand plus website ready at once.

We receive your request → send you a proposal within 2 business days → start with a 50% deposit.

These figures indicate an initial investment. We define a clear proposal based on the objectives and scope of your project. Hosting, media budget, photography, audiovisual production, licences and special development are not included unless expressly stated in the proposal.

02 / HOW WE WORK

How we work

  1. 01

    Listen and define

    A working session to understand your business, your clients and your competitors. We close it with a short written strategy you approve before any design begins.

  2. 02

    Explore and choose

    We present initial visual routes built on that strategy. You choose one direction, and we refine it with you through agreed rounds of adjustments.

  3. 03

    Build and hand over

    We develop the full system, apply it to the pieces you need and deliver organised, editable files with a guideline your team can follow.

We work with founders and small teams who want to be involved but don't want to manage a design process. You will always know what stage the project is in, what we need from you and what comes next. Feedback happens in clear moments, not in endless email threads.

If you also need a website, the identity is designed with the screen in mind from the first day, so the jump to web doesn't require reinterpreting the brand. And if you are not sure which package fits, describe your situation in the form below: we will recommend a scope instead of selling you the largest one.

03 / RELATED PROJECTS

Related projects

Two self-initiated identity exercises that show how we think about a brand system.

04 / BRANDING QUESTIONS

Branding questions

Do I need a full rebrand or just a new logo?

It depends on whether the problem is visual or strategic. If people understand what you do but the logo looks dated, a focused identity update is usually enough. If clients misread your offer or your price level, the strategy needs work first. We tell you which case you are in before quoting.

Can you create the name for my company?

Yes. Naming starts from the strategy and produces a shortlist of options with the reasoning behind each one. We run a preliminary availability check for domains and obvious conflicts, but legal trademark registration should be confirmed with a specialist in your country.

What files will I receive at the end?

Logo files in vector and web formats (AI, SVG, PDF, PNG), colour values for print and screen, font references, the applications included in your package and a guideline document. Everything is organised in folders so anyone on your team can find what they need.

Do you work with companies outside Colombia?

Yes. The whole process runs remotely, in Spanish or English, with video sessions and shared documents. Quotes are in US dollars and we coordinate meetings around your time zone.

03 / QUOTE

Let's talk about what your company needs.

Choose a package, combine services or tell us what you need to improve. We will prepare a proposal based on your priorities.

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